Live streaming refers to the real-time broadcasting of video or audio content over the internet. It allows users to watch and listen to events, performances, presentations, or any other type of content as it happens, rather than pre-recorded and edited videos.

Live streaming allows for interactive engagement, as viewers can often interact with the content creator or other viewers through live chat, comments, and social media platforms.

While live streaming became immensely popular, and necessary, during the pandemic, is there still a place for live streaming in the events sector?

The short answer – yes.

Let me explain why. While the COVID-19 pandemic accelerated the adoption of virtual events and live streaming due to social distancing measures and travel restrictions, many of the benefits and advantages of live streaming events remain relevant even after the pandemic is under control.

  1. Accessibility: Live streaming events make content accessible to a global audience without the need for physical attendance. This is especially valuable for individuals who might face geographical, financial, or mobility constraints.
  2. Flexibility: Live streaming provides flexibility for attendees to participate in events from their preferred locations, be it from home, the office, or while traveling.
  3. Cost-effectiveness: Organising virtual or hybrid events can be more cost-effective than fully in-person events, reducing expenses related to venue rentals, travel, accommodation, and event logistics.
  4. Environmental Impact: Live streaming reduces the carbon footprint associated with travel and physical gatherings, aligning with sustainability goals.
  5. Increased Reach: With live streaming, events can reach a larger audience, potentially increasing engagement, brand exposure, and impact.
  6. Interactivity: Many live streaming platforms offer interactive features such as live chat, Q&A sessions, and polls, enhancing audience engagement and participation.
  7. Hybrid Event Format: The hybrid event model, which combines in-person and virtual components, is likely to continue in popularity. This allows organisers to cater to both on-site and remote attendees, providing a more inclusive experience.
  8. Continued Technological Advancements: As technology advances, live streaming experiences will likely become even more seamless and immersive, further enhancing the appeal of virtual events.

However, it’s important to note that while live streaming has its advantages, in-person events still hold value for certain situations, such as fostering face-to-face networking, building personal connections, and offering hands-on experiences. The post-pandemic era is likely to see a blend of both virtual and in-person events, with organisations and individuals adopting the most suitable format based on their specific goals and target audience.